What it comes to framing problems, most teams start in the middle

They jump to:

• “What’s the solution?”
• “What tool should we use?”
• “What do we want people to do?”

If you don’t start with the real behaviour… you’ll build the wrong fix, for the wrong reason, in the wrong place.

Behavioural Problem Framing =
Fixing from the foundation

This course helps you:

• Cut through symptoms
• Focus on what people actually do
• Find the root causes shaping those behaviour
• Build a clear case for action, that people actually back

You’ll follow a 6-step system:

Each one gives you a simple tool or lens to sharpen your thinking.

1. Reframe the problem → Find the behaviour that matters
2. Validate it → Test if it’s real, not just a hunch
3. Map the context → See what’s shaping it
4. Filter the friction → Focus on what’s worth fixing
5. Link to impact → Connect behaviour to real-world outcomes
6. Pitch the shift → Make a clear case for change

You can use this system in around 70 minutes.

Or go deeper and build a full strategy around it.

Use it on:

• A failing product feature
• A stuck change initiative
• A behaviour you need people to adopt, but they just won’t
• A habit you’re trying to encourage across a team
• Any project where what people do matters

✏️ DO THIS BEFORE YOU START:

Grab a real problem from your world. One you’ve been working on (or avoiding).
You’ll use it as your anchor as we move through the modules.

It's like a follow along adventure. We'll work through the steps together.
Using that challenge to make everything as actionable and relevant to your role as possible.

That’s it.

Ready to reframe?

P.s. Wondering who’s behind all this?

(Hello from the office 👋)

Hi, I’m Lauren Kelly.

Behavioural strategist, founder of Alterkind… and the person behind Behaviour Thinking® and this tool you’re about to use: Behavioural Problem Framing.

I’ve spent the last 12-ish years helping teams fix what’s not working by understanding behaviour properly and turning it into strategy.

I’ve worked with global tech companies (Meta, Microsoft, Accenture), governments (two so far), councils, purpose-led brands, and I’ve taught behavioural design at a few universities too.

Behavioural Problem Framing is one of our go-to tools.
We use it at the start of every project.
And now it’s yours.

Got questions? Want to say hey?
Reach out here:
linkedin.com/in/laurenalyskelly
[email protected]