Why this course?

You’re not stuck because you lack ideas.
You’re stuck because you're solving the wrong thing.

A feature launches.
A comms plan rolls out.
A full sprint gets burned.

And still... nothing changes.

Because no one paused to ask:

“What’s the actual behaviour we need to shift here?”

This course gives you a repeatable system to find, frame, and focus your work around the behaviour that actually moves the needle.

You’ll learn to:

• Spot the real behaviour buried under symptoms and noise
• Use behaviour to scan messy challenges and find the leverage point
• Write a Behavioural Statement so clear it becomes your team’s rally cry
• Link it to business outcomes (so stakeholders care)
• Build fast alignment across teams

Who it’s for

This course is for anyone who’s ever thought:
“We’re halfway through and I still don’t know what we’re trying to change.”

Perfect for:

• Strategists unpicking vague or changing briefs
• Designers building around real human behaviour
• PMs balancing ideas, deadlines, and shifting priorities
• Comms, L&D, and Change Makers looking to focus behaviour
• Consultants guiding teams through complex transformation

What you walk away with

• A 5-step Behavioural Framing method you’ll reuse again and again
• Templates, cheat sheets, and prompts to support every step
• A completed Behavioural Problem Statement ready to drop into any deck
• Lifetime access to all materials
• A skill that adds immediate clarity and long-term value

Built for real work

This is a practical tool, wrapped in a course.
You’ll apply each step to a real challenge from your world,
so by the end, you’ve got a finished Behavioural Problem Statement, ready to use.